[quote]Game fans are a very small fraction of the total market. The bread and butter sales are what you need, an account of there being 100x more casual gamers than hardcore gamers.
[/quote]
I would guess that downloads in general are a very small percentage of the game market. Most people want to get something physical - a box and CD, by gosh maybe even a printed manual.
[quote]And no, most windows systems remain unpatched.
35% of my game players can’t play my game because they haven’t bothered to update their drivers, EVER, since they bought their machines, too.
[/quote]
This is absolutely true of course. Most people only know a ‘driver’ as the guy in the vehicle that takes them where they want to go and doesn’t get to party as much.
Much of this is Microsoft’s fault for creating virus-ware like outlook and IE and scaring people into not trusting anything that can be downloaded - including the very Microsoft patches that try to plug the MS security hole of the minute.
Combine that with the fact that updated drivers are not typically download from the standard Windows Update function unless you really know what you are doing and ask for them… and of course then you get the WHQL driver that is several versions behind the ‘current’ drivers because MS had to extort some bogus fees from the driver developers to ‘bless’ the still broken and mostly untested drivers with their seal of approval.
My father would completely ignore all of the little pop-ups telling him there were updates available… as far as he knew they didn’t even exist… they were just something that occasionally got in the way that he didn’t have anything to do with.
The entire update procedure should, by default, be much more in your face. It should be very hard not to be up-to-date.