The price of Pizza and Games

Remembered and inspired by this:

And this:

I have always thought to myself that there is a big difference between selling something that has a high percentage of material cost & material production cost in it (Pizza) vs. something that has a very low percentage of material cost & production in it, but a very very high “research” cost in it.

That’s the problem:
The Pizza costs 20$, why? Because it took ingredients and time and work to make.
The Game costs 10$, why? Because (probably) 100k other people buy that game.

If you want to copy the Pizza you need to do the work too and you need to have the ingredients too, but if you want to copy the game, you simply need to press Ctrl+C and Ctrl+V.
The developer did some ammount of work, say he worked what was worth 20k$. If he only sells his game to one person, the minimum price would be 20k$. If he sold it to 2k people, it would be 10$, if he sold it to 20k people it would only be 1$.
The Pizza man has the same problem. He needs to buy a factory and machines, but it’s in comparison (to the cost of distributing the pizza) cheap.

I bet there is expert terminology for that kind of problem or the kinds of products and I bet someone else has written a book about this or something. I haven’t stumbled upon something yet, though, but I don’t know how to search for it neither. It’s just something I noticed once and thought about once in a while…