First off, copyrights are enforceable. If you ever find that someone has stolen your images, sounds, or software, you can file a suit against them and potentially receive significant damages. Most lawyers will be more than happy to take a case like that in exchange for a cut of the damages awarded.
That being said, the best thing you can do is to try to make the data harder to decode. Renaming the files to some unknown extension would be the easiest thing you could do. (Most people browsing the file would probably not realize that they’re just PNGs and WAVs.) The next best thing would be packing the files into your own custom container format. And the absolute best “security-through-obscurity” method is to rework the files into your own custom format.
The later method is most popular in the gaming industry. By using a custom format, game makers are able to create files suitable for memory mapping, files with better compression, or files with features specific for their game. Very few “hackers” are going to bother decoding your format. (Too lazy.)
An example of a custom format for space saving can be found here.