Here’s the cool part about games: If you make something fun, you can probably find a market.
The difficulty (like any business) is defining exactly what that market is. Are you looking to compete with high end titles in the $50 range, or are you competing with low-end titles in the $15 range? Is it for the PC, or a game console? What is the expected play time of the game? Are you certain that the game can overcome the stigma associated with “ride the rail” games? Perhaps you’re looking to market to a younger audience who doesn’t have those stigmas? Or perhaps you’re looking to target an “interative mystery novel” audience?
If you can answer these questions, then you know how to market your game. If you can’t answer them, then you may want to try your friends on a few of your favorities and get their impressions. See if you can’t find a slot in the market where your game seems to fit. You know you’ve hit it when people start saying, “That’s brilliant! I’d buy that!” 