Very true, and the fact is that no game company is making Sun any money right now because Sun is not into gaming. Kind of a Catch-22 here. However, once the IT companies realize that Java is losing the battle to a more popular language, Sun is going to notice. But as kylix rightly said - that might be too late.
Now here’s the problem: Sun is currently losing a lot of money (I think $800M last year) while Microsoft’s earnings are at an all-time high. It is therefore clear why Sun’s management is careful about entering new and unfamiliar teritory.
Fortunately for Sun, it has a very powerful ally - IBM. You should know that IBM’s revenues are three times those of Microsoft’s (though its earnings are about the same), and IBM has bet its chips on Java. So far.
So what Sun should do is to build a “Java Alliance” with IBM, possibly HP and hopefully Sony. This goes far beyond the humble subject matter of this forum. It’s part of a bigger picture of how can Sun compete against a stronger company that never takes any prisoners.
But Sun must understand that gaming is a crucial battle in this war. You can’t always choose where to wage your battles, and it appears that Microsoft (which is strong on the desktop but weak on the server) wants to wage this battle (also) in the gaming field, so Java must be there. Lucky for Sun, the gaming industry is not so light on money either.
Talk of “killer apps” is dangerous. Did Sun wait for a killer desktop app before developing Swing?
The guys at Sun better find a business model for games pretty soon, or else be convinced that they must show up for that battle if they don’t want to lose the war.
Yes. It’s that serious.


) they may lose another markter segment like the mobile music market - oh how they must suffer from the I-POD, which has almost completely replaced the WALKMAN :-X