It’s about “what do you need to do to get Sony to listen to you”.
Sony is a strange and wonderful unique butterfly of a company. They do not think like you or I do.
An example item is this: gameplay on a PS3 controller is very different to gameplay off it (an example you brought up: I HATE everyday shooter - the nerfed controller input is terrible gamedesign - 8 way on an analog stick). A lot of people want to see + play something on a PS3 controller to see what it feels like. Shrug.