First nvidia is going to use this format for the next FXcomposer2 then sony announces this will be the format of choice for their games. I can smell there is something going on here with this scene format as a lot of 3d tool creators have also announced support for this.
COLLADA is mostly like xml being a text/xml encoding. It would be east to make a binary encoding for this and use it as an actual game 3d format.