C’mon guys. There’s exactly 2 sentences in that article that reference Java:
[quote]Sun announced today that it has become a contributing member to the Blu-ray Disk Association, and that Java technology will play a key roll in providing interactive content that will revolutionize home entertainment.
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and
[quote]Java technology will play a key part in Blu-ray, and will allow Blu-ray content vendors to take interactive high definition video to revolutionary levels not possible with DVD disks.
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When read carefully it’s stated that Java is only an enabling technology that would allow the Blu-ray format, and accompanying content, to reach “revolutionary levels”. I think that’s waaaay to ambiguous to even strongly imply that a fully implemented JVM and JRE will be present on the device. One replying comment to the article just takes these passing remarks way too far, when they say:
[quote] This is awesome.
Here’s what I’m imagining:
- Interactive Blu-Ray content based on Java
- All Blu-Ray implementations require a JRE
- PS3 + XBox 2 go Blu-Ray
- Consoles now require a JRE for their Blu-Ray playback
- All consoles ship with a JRE on-board
- Java games (in High-Definition!) instantly possible on consoles!
The future is indeed bright.
The crush comes at:
- All Java developers world-wide decide to be console game developers.
Better get in quick. 
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Like he says, here’s what he’s “imagining”.