I agree with most of this, or at least the sentiment of it.
I get that I should care about how I’m being tracked. I understand the concerns with privacy and the ability to opt out (or opt in). I understand the need for more transparency with who is tracking what, why, what kind of data, etc.
However, I also can’t really take seriously the people yelling “facebook is selling our personal information to private companies!” because, uh, they don’t understand how advertising works. (Note: I am not a facebook expert and maybe facebook is indeed doing nefarious things, but it ain’t the things most people are complaining about.)
I also don’t use ad block, mostly for the reasons you outlined- if I’m getting something out of using a site, the least I can do is allow their ads. I also stand by the inverse: if a site has intrusive ads or click-bait tactics, I refuse to use that site.
But I also look forward to a future where we have all of this figured out: maybe there is an alternative to the ad-based model. Maybe as costs go down and the number of people on the internet go up, the relationship between creators and viewers will mature. Or maybe not, and the vast majority of internet uses will stay in the walled gardens of facebook, google, etc. I don’t know- but I’m curious to see where it all goes.